In 2018 Bowery FC’s home and away kit, were designed and produced exclusively for GRAILED, the largest marketplace for men’s fashion and streetwear, and an official sponsor of Bowery FC.
GRAILED wanted to reinterpret their brand through the lens of sport, and explore the growing convergence of sport and fashion.
The concept was SPEED – merging the competitive nature of racing with classic football aesthetic. The jerseys feature iconic designs from both foreign and domestic motorsport, all while remaining true to the club colors. The “Monaco” home kit features sleek and elegant Formula 1 inspired sash, while the hand-dyed, striped “Daytona” away kit is built loud and fast like an American-stock car.